B2B Marketing & Communication Specialist
Join to apply for the B2B Marketing & Communication Specialist role at FOMAS Group.
Corporate Communication Department
Reporting to: Head of Corporate Communication
We are looking for a B2B Marketing & Communication Specialist to join our Corporate Communication team in a manufacturing / industrial environment.
This role is ideal for a professional with solid experience in B2B marketing, lead generation tools and technical-industrial communication, who enjoys working cross-functionally and supporting a structured organization.
Key Responsibilities

Manage lead generation activities using marketing automation tools.
Plan and execute digital campaigns.
Manage B2B communication initiatives: trade fairs and industry events.
Translate technical and industrial content into effective marketing materials.
Create and update graphic materials (brochures, presentations, social visuals) using Adobe Creative Suite or similar tools.
Manage company LinkedIn presence and technical content.
Provide operational back‑up within the Corporate Communication office when needed.
Collaborate with other departments.

Profile Requirements

3–5 years of experience in B2B marketing and communication, ideally in a manufacturing / industrial company.
Hands‑on experience with lead generation tools.
Ability to understand and communicate technical-industrial topics.
Good working knowledge of graphic tools (Illustrator, Photoshop, InDesign or similar).
Availability to travel, mainly in relation to trade fairs, events and production facilities.
Structured, proactive and team‑oriented mindset.
Fluent English (written and spoken).

What We Offer

A solid and international industrial environment.
A dynamic role combining lead generation, technical communication, events and graphic content.
Growth and structured training programs, both technical and professional, to support continuous development.

Seniority Level
Associate
Employment Type
Full‑time
Job Function
Marketing and Public Relations
Industry
Manufacturing and Metal Treatments
Location
Calolziocorte, Lombardy, Italy
#J-18808-Ljbffr