Job Description: Digital Marketing SpecialistWe are an Italian B Corp-certified food technology company committed to revolutionizing our relationship with food. Our mission is to provide high-quality daily groceries by connecting conscious customers with exceptional products through innovative technology, data analytics, and extensive local expertise.If you are passionate about e-commerce, have an analytical mindset, and are fascinated by the Cortilia project, look no further. Join us in this exciting opportunity!Role Overview:As a Digital Marketing Specialist, you will play a key role in developing and executing our customer acquisition and retention strategies while maintaining our brand positioning.Responsibilities include:Managing and optimizing digital media investments within an omnichannel perspective;Setting up and managing digital advertising campaigns to meet business objectives (awareness, lead generation, app downloads, SEM/brand conversion, retention, community/social advertising);Producing creative assets for advertising campaigns;Collaborating with vendors and stakeholders to achieve CPA efficiency through hands-on media campaign optimizations;Developing initiatives to support business objectives such as product launches, geographic expansion, and seasonal campaigns (e.g., Christmas);Maximizing digital media results through acquisition marketing activities;Implementing initiatives to improve KPIs (CPA, CPR) across the funnel in collaboration with team members;Analyzing and reporting campaign results regularly.This position offers a hybrid work model, combining on-site work at our office in Cassina De Pecchi (MM2 Villa Fiorita / Cassina de Pecchi) with remote working.Requirements:Degree in Economics and/or Marketing;At least 2 years of hands-on experience with Google Ads and Meta Ads for e-commerce projects;Understanding of SEO best practices and ability to leverage SEO insights to optimize programs;Strong analytical skills;Proficiency in Microsoft Excel;Knowledge of the AWIN platform is a plus;Proficiency in Canva is a plus;Ability to work independently;Good command of English, both written and spoken;Attitude to innovate and optimize digital media strategies continually.Benefits include working in a B-Corp certified benefit company with a young, dynamic, and inclusive team, flexible smart working days, a sustainable headquarters with vertical gardens, discounts on Cortilia.it, meal vouchers, free fruit and coffee, welfare programs, and participation in corporate events.Cortilia S.p.A. Società Benefit is committed to equal opportunities and values diversity, equity, and inclusion. We ensure a discrimination-free selection process based on merit and respect for all individuals.Location: Milan, Metropolitan City of Milan, IT
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