Brand Manager - Complement-Mediated Disease
Job type: Full-time
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. And our edge comes from our team of people.
Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
Responsibilities

Develop and manage a complete marketing program for the successful introduction, marketing and sales of brand in scope.
Collaborate with all departments to ensure an effective alignment on information, solutions co‑creation and identification of current and future business opportunities.
Review and analyze sales trends to monitor overall profitable growth and marketing position as well as to timely identify possible areas of improvement.
Inform and keep the organization informed on vital activities that affect objectives and goals of the division.
Responsible for planning and executing the marketing plan within the approved operating expenses level.
Ensure good accuracy for the Demand Plan.
Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan.
Develop and implement omnichannel plan strategies according to the Global plan.
Liaise with the global team and contribute to developing the launch and marketing strategy and tactical plan of assigned product(s).
Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market/competitor perspectives and ensure key information is included in global strategy development.
Lead the Brand cross‑functional team (BOOST) to identify new business opportunities, insights and solutions to implement.
Localize and tailor global key messages and promotional tools to develop impactful omnichannel brand communication, in compliance with Italian law.
In coordination with NSM and KAMs prepare the account plans and support their implementation.
Drive cross‑functional brand plan tactics implementation and KPIs with highest standards of compliance.
Lead involvement in national congresses, local events and initiatives, working to support the sales team.
Build network with stakeholders in collaboration with commercial team, medical, patient access & CE&C team to manage customer relationships on a country scale.
May act as MRP owner.
Ensure local training for the sales force together with the medical team and other functions.
Act in the role in accordance with SOBI policies, SOPs and in compliance with Italian law.
Secure the alignment of the demand plans for assigned product(s) in the MKT with high adherence to accuracy requirements.
Secure the alignment of the A&P budget spending according to the phased finance in the plan.

Qualifications

University‑level education – medical or science based.
Recent haematology / rare disease / nephrology experience in a marketing role for a minimum of 3 years.
Brand management experience minimum 3 years.
Strong cross‑cultural leadership, effective communication and team‑working skills.
Multi‑stakeholder project management and leadership experience, delivering results on time and within budget.
Flexibility, ability to manage change and operate in an environment of uncertainty.
Demonstrable customer relationship management experience.
Strong accountability approach/mindset.

Skills / Knowledge / Languages

Fluency in written and spoken English.
Additional European language skills are an advantage.
Proficient IT skills in PowerPoint, Excel and Word.

Personal Attributes

Cross‑cultural awareness, effective communication and team‑working skills, good interpersonal and social skills.
Flexible/agile with an ability to manage change, operate in an environment of ambiguity and be solution‑focused.
Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate.
Excellent planning, organising and coordination skills.
Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership).
Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations.
Solid strategic and business acumen.
Significant track record of demonstrated personal leadership with the ability to influence, lead and get the job done without line authority and in all conditions.
Cross‑cultural working appreciation and experience.
Knowledgeable in medical and technical aspects.
Autonomy, entrepreneurial attitude and proactivity.
Solution‑oriented and pragmatic attitude.
Effective communication and team‑working skills.
Personal transparency, candour and full integrity.

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