Title: Digital Marketing Specialist
Location: Milan, Italy
Department: Marketing
Contract: Full-time, 12 months
About the Role
Morgan McKinley has partnered with a HR technology software company who is seeking a proactive and highly organised Digital Marketing Specialist to join their dynamic Marketing team in Milan on a 12-month contract. This role is ideal for someone early in their digital marketing career who thrives in a process-driven environment, works effectively with cross-functional stakeholders, and is passionate about delivering impactful marketing initiatives.
The successful candidate will support the planning, execution, and optimisation of multiple digital marketing programs, with a focus on B2B campaigns across the Italian market. You will collaborate closely with global and regional teams, ensuring all marketing activities are delivered on time and to a high standard.
Key Responsibilities

Support the planning and execution of digital marketing campaigns across channels such as email, paid media, social, and web.
Manage end-to-end processes to ensure campaigns run smoothly, accurately, and on schedule.
Coordinate with internal stakeholders (Marketing, Sales, Creative, Product, Analytics) to gather requirements and align on deliverables.
Monitor campaign performance, prepare reports, and provide actionable insights for optimisation.
Assist with content localisation and asset management for the Italian market.
Ensure all marketing materials adhere to brand guidelines and operational standards.
Contribute to project management activities including timelines, documentation, and process improvement.

Requirements

1–2 years of experience in digital marketing, ideally in a B2B environment.
Based in or near Milan, Italy; able to commute to the office as needed.
Strong organisational and project management skills, with the ability to handle multiple tasks and deadlines.
Excellent stakeholder management and communication skills.
Proactive, detail-oriented, and comfortable working in a fast-paced environment.
Fluency in Italian and English required.
Spanish language skills are a strong plus.
Experience with digital marketing tools (e.g., CMS, CRM, analytics platforms, email automation tools) is beneficial.

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